The McKenzie River area features some amazing world class bike rides. However, it doesn’t have a large community to help market them as a tourist destinations. That was mostly left to ride enthusiasts who have experienced these. The ride cars were developed to help spread the love and build excitement for vacation planning.
They were used at bike shows, travel trade shows and in travel kiosk.
The cards linked back to a website we also developed that gave more information about the ride, other rides and local travel related businesses.
